Follow No One

Infiniti was launching a completely new vehicle, the Q50, to replace their best-selling Infiniti G. They wanted to make a splash and reinforce their image as a challenger brand.

ANTHEM FILM Factory Of Life
Just your run-of-the-mill, dystopian people factory. Or in the German: Die Menschenfabrik. It's where Mercedes & BMW drivers come from.

DIGITAL EXPERIENCE
From the TV spot, users are directed to findthekey.com, where they can find the answer to a question sure to be on their mind: How did the key get in our hero's pocket? Users interact with surveillance video from within the factory to uncover clues that lead to the answer. At the end of the journey, they are entered for a chance to win an Infiniti Q50.

OUT OF HOME
It's a billboard.

FILM Follow No One
Infiniti was having trouble articulating their beliefs about the nature of luxury. So we wrote them a manifesto. They liked it so much, we decided to make it a spot.